Analyzing 150,000 ride bookings from 2024 in Delhi (NCR), this report finds that over 1 in 3 Uber rides fail to complete, with driver cancellations representing the single largest source of lost revenue. Contrary to popular belief, driver cancellations are primarily driven by rider behavior—such as wrong pickup addresses and unresponsiveness—rather than driver supply shortages. Peak failure rates occur daily between 1:00 PM and 6:00 PM and are concentrated in specific geographic hotspots. To recover lost revenue, Uber should implement rider accountability policies, improve in-app address confirmation, and offer targeted driver incentives in high-failure zones and time windows.

Utilizamos una imagen descargada de GeoJson Studio de un Sentinel-2 del municipio de Snadoná-Nariño..