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This portfolio presents an in-depth analysis of Cyclistic bike-share usage patterns to inform marketing strategies and improve customer engagement. The analysis focuses on understanding the differences between casual riders and annual members to identify opportunities for converting casual riders into members. Key highlights include: Usage Patterns: Casual riders have longer rides and use the service more frequently on weekends. Annual members have shorter rides and consistent usage throughout the week. Peak Usage: Casual riders peak on weekends, particularly during evening hours. Annual members peak on weekdays during morning and evening rush hours. Ride Duration: Casual riders take longer rides, indicating recreational use. Annual members take shorter rides, suggesting commuting or utilitarian use. Popular Stations: Casual riders frequently use stations in recreational areas and parks. Annual members frequently use stations near business districts and public transportation hubs. Strategic recommendations include targeted marketing campaigns, personalized offers, and optimized communication channels to convert casual riders into members. The portfolio showcases data manipulation, visualization, and business insights, demonstrating my skills as a junior data analyst.

While taking the course Federal Budgets and Policy with Professor Keith Hall at Purdue University, I was assigned the role of a policy analyst within the federal government. My task was to write a policy brief for my principal—potentially a member of Congress serving on the Budget Committee—on any topic I believed deserved greater attention and could have a positive impact on society. I chose to focus on the importance of financial literacy, a subject I have been passionate about since my senior year at Aviation High School. Back in 2018, I wrote my senior “Quality of Life” paper on the importance of financial education, which opened my eyes to the widespread lack of financial literacy being taught to younger generations.

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