XMdeia Company faces significant customer churn, driven by early subscription cancellations, low watch duration, and substantial missing content metadata hindering viewer engagement and content discovery. Underperformance of original content compared to licensed material, coupled with the promotion of low-engagement genres and churn associated with specific subscription plans and seasonal trends, indicates a systemic issue. These factors collectively suggest that poor content targeting and a lack of personalization are the primary drivers of customer attrition.

Geographically Weighted Regression (GWR)

just a test

Google Report

Balancing Innovation and Ethics

GlobeTest