DMV 김효령, 조윤경 Project

Social Media platforms have reshaped the entire way corporate America markets itself which in turn shapes consumerism. This research study digs deeper into the influence and power social media has on purchasing decisions, how the platform engagement, content exposure and how these influencers review products that may impact the consumers to buy/ not buy. This study will look at the psychological and behavioral factors behind the purchases and overconsumption. The data pulled from the analytical website, statistical analysis and literature review studies trends between posts likes, subscriptions etc leading to higher sales.

112035142